"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com
A content marketer's job is NOT to create content. Their job is to turn your company into an industry thought leader. And to flip the buying relationship. So that your company doesn't need to chase down leads. Instead, leads come to YOU. #marketing
How do they turn your company into an industry thought leader and flip the buying relationship without creating content? Via telepathy?
I can't agree at 100% but at least we see things at 50% - So many requests for Marketing - I told someone in marketing that in order to be recognized, you need to be recognized in the Marketing Industry as a brand revival. Leads will come to you.
But they still do create content. 🙂
amen! let's go!
A content marketer can create content that answers customers questions, which is particularly valuable if nobody else is answering them. However, that's not enough to be "seen as a thought leader." You also need a higher-level brand commitment to walking the walk, as well as talking the talk. And that requires higher-level commitment than a content marketer can achieve alone.
Sing it louder for the folk at the back!
Interesting perspective, Liz. Thanks for sharing.
Marketing + Sales Director | SENDS® Technology
1yStop trying to get your foot in the door and instead have them knocking on yours. #flipthescript