Prologue
This is why people will subscribe to your podcast ...
Before people subscribe to your podcast, they have to trust you.
How do you build this trust? That's what this episode is about – building trust and getting more subscribers for your podcast.
But here are two related "quickies" for you to consider:
- Don't lie.
- Do what you say you're doing to do.
Ready to jump in? Before you do ... one more thing.
101 Podcast Episode Templates is free today. Get it and make a plan to put it into action.
Podcaster Opportunities
Amazon (Like Podcasting) Has a "Trust" Problem
I mention this because "trust" is important online. It's a problem for podcasters, but also a big opportunity for podcasters.
People don't trust reviews. That's a problem for Amazon. And that problem has been made worse by highly-organized companies leaving hundreds (and even thousands) of fake reviews for products on Amazon..
The situation is so bad that Amazon removed a very popular headphone brand from its site entirely. And they've continued cracking skulls by filing a lawsuit against the administrators of more than 10,000 Facebook groups they feel are associated with fake review schemes.
Amazon takes this situation seriously because "lack of trust" affects sales. And you should also consider this when recording your podcast, because I've seen more real reviews mention this issue than just about anything else.
You need to get to the point and deliver what you promise in your episodes ... quickly.
This issue is common. Podcasters who get on episodes and start with chit-chat about how their day is doing, etc. And it's especially bad with co-hosts.
If you promise you'll be delivering something in your episode title, deliver it as soon as possible. You don't need a 12-minute intro to warm up listeners.
How to Build Trust in Relationships with Smart Content Marketing
This is some good advice on how you can build trust with listeners, including three specific techniques that you can start using today:
- The “reluctant conclusion” technique
- The “personal sacrifice” approach
- The “Abraham Lincoln” technique
But do these sound hokey or even manipulative? Some people think so.
Get the full story here, including some interesting thoughts on a very common thing we see from podcasters and other online influencers, "radical transparency." Does it work? What are the downsides? Find out.
Overwhelmed? Forget the article and just get to what you promise in your episode title quickly. :) This alone will put you way above the trust level of most podcasters.
Podcast Marketing
How I Got My First 2000 Subscribers
I love the behind-the-scenes stories of how people have grown an audience, especially how they've added subscribers to their podcasts, newsletters, and general mailing lists.
This is a good one and includes info on:
- Creating Original Content
- Advertising (exactly what worked and what didn't)
- Cross Promotion
- What to do differently if starting over ...
- What he's planning to do next
This will give you some great "big ideas" for how to grow your audience as well as some specific actions you can take right now to immediately get new subscribers to your podcast.
Podcasting Deals
101 Podcast Episode Templates – Free Today!
Last month, I released a book called 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience. Last week, the audiobook version (with bonus content) was released.
Today, the Kindle edition is free at Amazon.
This book will help you do three things:
- Attract new people to your podcast.
- Get them to listen.
- Get them to tell other people about your podcast.
Get your free copy and get the audience you deserve!
The Business of Podcasting
YouTube Band's Partnership Ends in Supreme Court
You've probably seen this band on YouTube.
It's a cover band, meaning they play music by other people. But that's part of what makes them so compelling – people watch them to see their "like-the-record" (or better) versions of well-known songs.
But behind the scenes, there was a lot fans didn't see. And this is a great reminder to podcasters of why it's good to have a partnership agreement before what you do becomes successful.
If nothing else, when you start a podcast with a co-host, have something in writing that says exactly who owns the name of the podcast, the domain name associated with it, and any social media handles/accounts you are using.
The Wrap Up
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My goal is to better empower podcasters to be more successful spreading their messages and make more money with their podcasts.
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