Prologue
Podcasting Advice from the Bible Belt
I grew up in the buckle of the Bible Belt. During this time, if you skipped through the available television channels, you'd see "the big three" and also about a dozen, low-power stations, often with a faith healer speaking into the camera as if he were talking to a single person.
"I'm talking to you right now. I see you there, sitting with [insert ailment] and no hope ..."
I'm going to do something similar here, channeling my inner faith healer to share some advice to someone, maybe you, reading this newsletter ...
Podcasters often find themselves inundated with guest pitches, many of which don't align with their podcast's theme or audience interests. This is going to happen—people can ask for things.
The problems occur when, to maintain relationships, or perhaps just a fear of missing out, podcasters accept mismatched pitches. This leads to episodes that feel disjointed or off-brand, ultimately diluting a podcast's identity and potentially alienating loyal listeners.
It's essential for you to remember that your primary allegiance is to your audience and the integrity of the podcast you produce.
It's OK to say no to guest pitches that aren't a match for your podcast. Being selective ensures that your podcast remains relevant and engaging for listeners.
How to decline a pitch ...
Be polite but firm. Don't leave an open door or extend the conversation any longer than necessary.
You could say something like, “Thank you for thinking of us. This isn't a match at this time.”
You don't need to go into what might happen in the future, when it could be a match, or offer a false sense of hope for somebody who will never be a match for what you do.
Remember, every guest should contribute meaningfully to the narrative you’re crafting with your audience.
Setting clear boundaries around guest selections will not only preserve the coherence of your podcast, but also build respect for your editorial choices. Trust in your vision and the criteria you set for guest appearances, as these decisions shape the unique voice and experience your podcast offers.
Good luck!
What's the worst pitch you've ever had? Let me know via Mastodon, Bluesky, or Threads.
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Podcaster Opportunities
Steve Albini’s Lessons for Podcasters
A quick history lesson to get you up to speed … Steve Albini was record producer and audio engineer. He worked on several thousand albums over his career, including “classic” recordings by Nirvana, Pixies, Bush, the Breeders, PJ Harvey, and the Jesus Lizard.
He died this week, which got me thinking about his well-known letter to Nirvana and the advice it has for creative people, including podcasters:
- You are in charge.
- You know what’s right for you.
- The raw performance (the “moment”) is the heart of any recording and you can create this anywhere.
- Great artists put the work first, not the money.
- Great work doesn’t have to take a long time to create, and may be even better with urgency, but you have to do the pre-work.
Read the letter to see this in his words.
I've got more thoughts in the audio edition of this newsletter.
Steal This Idea
34 Ways to Make Money as a Creator (with Examples)
A couple of stats for you ...
- Almost 30% of full-time creators, including podcasters, earn less than $10,000 per year.
- The next highest percentage, just over 15%, earn more than $150,000 per year.
Most of the people in the second category are doing a lot of different things, including:
- Brand collabs
- Brand content creation
- Newsletters (with ads and affiliate offers)
- Long-term brand partnerships
- Paid community
See the full list here. Obviously, a lot of options to make money and I'm sure you'll find at least a couple that would work well for you.
Something I've found through 25 years of self-employment is that options are always good. You don't want to be caught with just a single form of marketing, distribution, or income.
I've got a story I'll share in the audio edition of this newsletter about a speaker I know who does around a million dollars per year in speaking fees ... and he still has other things in motion.
Why? Lots of speakers get caught in the trap of having to speak in order to bring in money for themselves. And what happens when you either can't get on the road or you no longer want to?
More details on the behind-the-scenes of this situation (and how you can benefit from a similar approach) in the audio edition of this newsletter.
Podcast Production
OOPS! I bought a fake Shure microphone!
Consider this a warning if you're buying a microphone for your podcast ...
The Shure SM58 is not only the most popular mic in the world, it's also the most counterfeited. I bought an SM58 off eBay and would have never known it was a fake had it not been for another I had just purchased and been able to compare the two side-by-side.
Amazon is an authorized dealer and has the real thing on sale right now for only $89.
Podcast Humor
It doesn't matter how podcasting works ...
True story ... For years after I'd switched from an answering machine to voicemail, my mother would start every message she left with "David, if you're there, pick up ..."
You may have a similar situation when it comes to explaining podcasting.
The good news is that we don't need to explain how podcasting works for people to enjoy a podcast. If you find somebody who doesn't know what podcast is, just tell them it's "similar to radio, but online," and send them to YouTube or your website.
Problem solved.
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$100 Podcast Studio from Focusrite
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It's perfect for a solo podcaster or somebody doing only remote interviews.
Have two people in the same room? This $200 Podcast Studio with Vocaster DM14v mic, studio headphones, and XLR cable will do what you need.
The Wrap Up
When you're ready, here's how I can help you even more ...
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